The Whiteboard Animation Movement
10 Reasons Why Whiteboard Animation are So Effective
About whiteboard videos
Why are whiteboard animation videos so effective?
The internet and social sites are rapidly turning to emotional, visual and quickly engaging media. A Whiteboard animation combines these three aspects while describing your service, technology or product in a better and cost-effective way. Over half of the marketing professionals worldwide have backed the fact that using a video is the perfect marketing tool for websites in this social media generation according to CopyPress. An explainer video explains complex ideas in a simple and engaging manner by combining these ideas to bring out the intended meaning in an enticing manner. It can be shared because of its effective and explanatory content because a video can increase conversions up to 60% because of its attractive storytelling, handsome visuals or its eye-catching characters.
In fact, part of Google’s algorithm for ranking sites considers the amount of time visitors stay on your site and therefore, having Whiteboard animated videos will make visitors stay on your site watching the animations for longer. The use of Whiteboard animations has boomed in popularity over the last one year thanks to their proven effectiveness and affordability. Boosting sales, increasing conversion, and clarifying products are just the 3 out of the 10 benefits business get by using a Whiteboard animation.
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3. Improves The Ranking Of The Business Website In Google Search Results
Statistically speaking, websites that are not active or stale don't convert and are ineffective. Web sites that are loaded with pages of images and block text rank extremely low in Google Search result page and this translates to less exposure. Block text and series of images scares away customers who want to get quickly a grasp of what the product or service is all about, and make a purchase right then and there. According to Spork Marketing and several other respected sites, it takes less than 60 seconds to make a purchasing decision. It’s also clear from these sites that website with videos ranks higher in Google search results.
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So Would You Like To Know How You Can Make Your Whiteboard Animation Viral? Here Are Five Tips That Can Help You
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1. Make It Handset Friendly
According to an article published by eMarketer on 2014, the time spent by handset users to watch videos is growing faster than on any other medium. It is projected that the use of smartphones and tablets will overtake PCs in the near future as the leading tool for watching digital videos. This means that if you want your animated video to get many views, you got to make it mobile friendly. This will make your business to capitalize on the biggest clients’ frenzy. Tablet and mobile phone users are more likely to share your video with other people in their work environments.
2. Come Up With A Capturing Storyline
People love stories and in fact, that’s why Hollywood sells. Creating suspension is the number one strategy of making your whiteboard animated video gain viewership. Whiteboard animation is one of the excellent ways to communicate your story. Therefore, if you want to increase the viewership of your video come up with a captivating story line and if you can’t, you can always hire companies that are dedicated to creating these videos such as Web-motion to carry out that task for you.
3. Embrace Action And Fantasy
Animation can give you the scope and freedom to create any scenario, perhaps one that we have not even imagined. This element can grab viewers’ attention even more. It will display your designing and imaginative skills which will make your business stand out. Humor is one of the most lighthearted of emotions that has proven successful in countless animated films and cartoons. Irony is another element that one can use, and this will add drama to a video. Your ideas can go wild, and this can be the reason why potential customers can opt for your products or services.
4. Choose Your Style
Your marketing strategy, target audience and purpose of your video will dictate the type of animation to use. There are many choices of videos that one can use, but use of whiteboard animations has proven successful than use of other visuals such as motion graphics and stop motions. Whiteboard animations are ideal for explainer videos as they take views step by step through the complex topic. Animations are great for a company that is evolving as they allow changes even after completion.
5. Hosting Your Video
The sole reason for creating the whiteboard animated video was for people to view it. Therefore, you have to consider how and when to host it so as to attract the audiences that will become potential customers. Take your time to come up with an attractive title and an intriguing and concise summary of the video by inserting keywords in the most appropriate areas to maximize your returns. The next consideration is where you will host your video. Hosting your video on your website can slow down the web pages load time and therefore, it’s better to upload it on streaming platforms such as YouTube and Vimeo. You can also embed the animated video in your social pages.
If showcased on all your online platforms, the right combination of expressions and values in your animated video can increase your online presence significantly. It also looks more professional. This is particularly important for upcoming business as it may be the first point of contact with many customers. A brief, concise and intriguing animated video can be all that you need to inspire a conversion.
The use of whiteboard animation is an innovative method of communication that can add value to your site and increase conversion as well. They offer an opportunity to business to enhance their online presence and make them stand out from their competitors. With creativity, good visuals, and excellent hosting and sharing, your business can clock record sales thanks to their effectiveness in converting leads.
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